Produced by the Novelty Records Distributors, 1431 West Washington Blvd., Los Angeles, CA. This was a high profile party label featuring celebrity recordings and the source of many blank label issues in the 1940's and 1950's. Known range is L-0294 through L-359, peach/yellow labels with gray printing. Numbers are actually matrix numbers from Associated Cinema Studios recorded in 1936. Manufactured primarily for jukebox consumption by Allied Record & Phonograph Corp., most issues have the same selection on both sides. Later pressings have “Not Licensed For Radio Broadcast” added beneath “Recorded in Hollywood” and performers are generally credited. Superceded by the Hollywood Hot Shots label in 1937. Presumed to be a stable-mate of Novelty Record Co.